Free calculator · 30 seconds
Put in your own numbers. It is multiplication, nothing more. The starting values are examples.
The number above is what codes cost you on the orders that used one. It does not show the orders that only happen when a code is attached, or the reminders that land after your customer already ran out. Those are the other leaks. The 308-Point Leak Audit goes through your Klaviyo account point by point and ranks every leak, biggest first. You get a recording and a fix plan you keep, in 3 days.
30-min call · Leak Audit walkthrough in 3 days · read-only access
Not ready yet? Get a free breakdown.
A short video of the biggest leak I can see from the outside. No access needed.
The sum
Reorder price × discount % = what each code gives back. Multiply by the reorders that used one, and by 12 for the year.
The catch
It assumes those customers would have reordered at full price anyway. Some would not have. The Leak Audit looks at which is which in your account.
No benchmarks
This page uses no industry averages and makes no promise about your revenue. It only does your arithmetic.
One summer gift drop at Naked Root, a US planter brand, with no discount.
Jul 2025 · source: Klaviyo