psst. no code needed.
Your customers buy once. Then they wait for a discount. I run your Klaviyo email and SMS every month (campaigns, flows and testing) to bring them back without one. Your part is one approval a month.
30-min call · flows live within 21 days of access
Dates I commit to in writing. Never revenue.
Everyone buys a $60 product on day 0. It runs out on day 30. See what each brand sends.
A toy: 50 pretend customers, one $60 product. Not client data. A 20% code on a $60 reorder hands back $12 you already paid to earn.
Plug in your own numbers. It’s multiplication, nothing more. The starting values are examples. Change all three to yours.
A customer buys. The product runs out. The next email they get is 20% off. So they learn to wait for it.
Buy
They place a first order you paid to get.
Wait
They run out and hear nothing useful from you.
Discount
The next email is a markdown. They learn the pattern.
That’s the markdown loop. Revenue looks fine on the dashboard, but margin leaks out of every send. You already paid for that customer with ads, so each discounted reorder spends that money twice.
Four accounts, with the period and the caveats next to every number.
$20M+ generated in email sales
01
Nr
Naked Root · Home & garden, US
Campaign revenue up 755% in a year. The summer drop ran with no discount.
Aug 2024 to Jul 2025 · source: Klaviyo
02
Pp
Purra Performance · Socks
Email went from 8% to 25% of store revenue in 8 months.
Jan 1 to Aug 31, 2025 · source: Klaviyo
03
Fp
FIT Protection · Seasonal, auto accessories
Peak season, carried by flows: $14.50 per recipient against a $2.06 median.
Mar 1 to May 31, 2025 · source: Klaviyo
04
Pc
Planificador Creativo · Digital planners
No sending domain, no flows, no campaigns. Sixty days later, email was 43% of sales.
Jul 1 to Aug 31, 2024 · source: Klaviyo
Want to see what this looks like for your account?
Book a call
The audit, included.
Days 1 to 3
I go through your Klaviyo account point by point (308 of them) and plan month one around the biggest leaks.
First revenue email.
Day 5
Campaigns start while the rest is being built.
Flows rebuilt.
Day 21
Welcome, post-purchase and checkout recovery, plus SMS registration, sending domain and signup form.
Every month after.
Ongoing
I plan, send and test campaigns and flows, email and SMS. You get a short video report and two numbers.
Plans, by monthly volume. Every plan includes SMS and testing.
30-day delivery and 2 revisions per email on every plan. 90-day minimum.
Not ready for a monthly plan? The Leak Audit is available on its own, and its fee comes off month one if you start within 14 days.
If your flows aren’t live within 21 days of access, your next month of any plan is half price.
Most of retention isn’t writing emails. It’s the setup and busywork around them. That part is mine too.
The job
Usually lands on you
With me
Strategy and monthly calendar
You decide what to promote
I plan it from your Shopify data. You approve it.
Copy, design, Klaviyo build
You, or a freelancer you manage
Me
SMS registration and consent forms
You figure it out
Me
Sending domain and DNS records
You or your developer
Me
Logo, colors, product photos
You send them, then chase them
I pull them from your store
Gift, bundle or landing page in Shopify
You build it the night before
Me
Testing and the log
Nobody
Me
The report
A dashboard you never open
A short video and two numbers
Your time
Hours a week
Klaviyo access and one approval a month
Build
I set up the Klaviyo flows and segments that decide whether a first order becomes a second: welcome, post-purchase and checkout recovery first.
Test
Every month I test the things that move revenue: offers, angles, timing, reorder reminders. Email and SMS.
Scale
I judge every test on revenue per recipient, not opens. Winners get rolled out. Every test goes into your testing log, so month four is smarter than month one.
60-day repeat rate.
How many first-time buyers order again within 60 days.
Full-price share of email revenue.
How much of your email revenue came in without a discount.
Both are in every monthly report. If they go up, the work is working. If they don’t, you’ll see it.
Sample entry · the format every test follows
Hypothesis
[What we think will happen, and why]
Variant A / Variant B
[The control] / [The change]
Judged on
Revenue per recipient, not opens
Result
[What happened, with the period and source]
Rolled out · logged for month four
Each element has one job: more second orders, at full price.
Start with element 07, the Leak Audit.
Get the Leak Audit
This is for you if
✓ You want your email and SMS run every month, not a one-off build.
✓ You sell on Shopify and run email or SMS through Klaviyo.
✓ You’re doing about $1M to $4M a year.
✓ You sell things people reorder: supplements, skincare, personal care, home goods and other consumables.
✓ You run paid ads, so every new customer already cost you money.
✓ Most of your email revenue only shows up when a coupon is attached.
This isn’t for you if
✕ You want cheap one-off designs or a template pack.
✕ You want someone to send more emails without measuring what they make.
✕ You want a revenue promise. I commit to dates and to the work, never to numbers I don’t control.
How much does this cost?
+
The exact monthly plan is set after the audit in month one, based on what it finds. The fastest way to a real number is a call. Want just the audit? You can book it on its own from its page.
How much of my time does this take?
+
About 30 minutes a month: you approve the calendar, and I ask you directly about anything with a new offer or a product claim. In the first week I’ll need Klaviyo and Shopify access, and I’ll send a short video showing exactly where to click.
Where do I start?
+
With a call. If a monthly plan fits, the audit and the flow rebuild are part of month one.
Do you only do flows?
+
No. I run your whole email and SMS program every month: calendar, copy, design, build, flows, segments, testing and reporting.
I already have an agency. Is this still for me?
+
Yes. The audit gives you an outside view of where revenue is leaking, and you can hand the fix plan to whoever runs your email.
Do you do SMS, or just email?
+
Both. I build and test email and SMS in Klaviyo. SMS works best for time-sensitive moments like a reorder reminder or a drop going live, and email carries the story.
Do I need to set up SMS first?
+
No. I handle the sender registration in Klaviyo, the consent wording on your signup form and the quiet hours. You confirm the consent wording, because your brand is the sender.
How do you measure results?
+
Two numbers: your 60-day repeat rate and the full-price share of your email revenue. Tests are judged on revenue per recipient, not open rates.
Can you promise a revenue number?
+
No. I don’t control your product, pricing, stock or ad spend. What I commit to in writing: your foundation flows live within 21 days of access, your first revenue-making email within the first 5 days of a monthly plan, and a monthly report that shows what moved. If the flows aren’t live in 21 days, your first month of any plan is half price. If I miss a date I committed to in the first 90 days, you can leave with no notice period.
How quickly will I see results?
+
Your first revenue-making email goes out in the first 5 days, and your foundation flows are live within 21 days. Whether repeat orders move, you’ll see in your 60-day repeat rate. That takes at least one reorder cycle, so give it 60 to 90 days before you judge it.
Is there a long contract?
+
The first 90 days give tests time to give real answers. After that it’s month to month with 30 days’ notice, the same as you’d give an employee.
What happens to the work if we stop?
+
It’s yours. Every flow, email, template and design I build lives in your Klaviyo account and belongs to you once it’s paid for.
Will I have to keep sending discounts?
+
Not by default. Some offers earn their place and stay. The goal is to stop discounting out of habit, and the tests show which offers are worth keeping.
Book a 30-minute call and we’ll look at your repeat revenue together. Rather start on your own? The 308-Point Leak Audit is a recorded walkthrough of where your Klaviyo account is leaking.
30-min call · Leak Audit walkthrough in 3 days · read-only access
Not ready for a call?
Start with the Leak Audit
Not ready yet? Get a free breakdown.
A short video of the biggest leak I can see from the outside. No access needed.
Gabriel Negrín, The Retention Labs