07 · The 308-point Leak Audit
I go through your Klaviyo account point by point, email and SMS, and show you where repeat revenue is leaking. Biggest leak first, with a fix plan you keep whether or not we work together.
checks across email and SMS
days to your recorded walkthrough
audit, one time, read-only access
Walkthrough in 3 days · read-only access, nothing gets edited
Leak Audit
Walkthrough within 3 days
✓ A 308-point Klaviyo account review (email, plus SMS if you send it through Klaviyo)
✓ A recorded video walkthrough of your account
✓ A ranked leak list, biggest revenue impact first
✓ A step-by-step fix plan for you, your team or me
01 · Pay
Book the audit.
One time. No subscription, no upsell on the checkout.
02 · Access
Give me read-only access to Klaviyo and Shopify.
Takes about 5 minutes, and I send a short video showing where to click.
03 · Audit
I run all 308 checks.
Email, and SMS if you send it through Klaviyo.
04 · Walkthrough
Within 3 days, you get the recording, the ranked leak list and the fix plan.
Biggest revenue impact first.
05 · Your call
Fix it in-house, hand the plan to your agency, or hand it back to me.
If you start the Revenue Foundation within 14 days, the audit fee comes off.
Revenue looks fine on the Klaviyo dashboard. That’s what makes the leak hard to see. Flows are live and campaigns go out. But first-time buyers never get a reason to come back, reorder reminders land after the customer already ran out, and email revenue only shows up when a coupon is attached.
01
Flows
Missing or weak flows: welcome, post-purchase, checkout recovery and reorder.
02
Segmentation
Whether first-time buyers, repeat buyers and lapsed customers get different messages.
03
Timing
Reorder reminders that land after the customer already ran out.
04
Deliverability
Whether your emails and texts reach the people you send them to.
05
Discount dependence
How much of your email revenue only shows up when a coupon is attached.
06
Copy and design
Whether each send gives a reason to buy again at full price.
07
Data and tracking
Whether Shopify data reaches Klaviyo, so flows trigger and revenue is counted.
Σ 308 checks across email and SMS. SMS is checked in every area if you send it through Klaviyo. Read-only access, nothing gets edited.
From the Starry Night gift drop at Naked Root, a US planter brand, with no discount.
Jul 2025 · source: Klaviyo
Campaign revenue year over year for the same brand.
Aug 2024 to Jul 2025 · source: Klaviyo
Email’s share of store revenue at Purra Performance, a sock brand, up from 8% in 8 months.
Jan to Aug 2025 · source: Klaviyo
This is for you if
✓ You sell on Shopify and run email or SMS through Klaviyo.
✓ You’re doing about $1M to $4M a year.
✓ You sell things people reorder: supplements, skincare, personal care, home goods and other consumables.
✓ You run paid ads, so every new customer already cost you money.
✓ You already have an agency and want an outside view. You can hand the fix plan to whoever runs your email.
This isn’t for you if
✕ You want cheap one-off designs or a template pack.
✕ You want an audit that grades design and open rates. This one looks for leaking repeat revenue.
✕ You want a revenue promise. I commit to dates and to the work, never to numbers I don’t control.
What access do you need?
+
Read-only access to Klaviyo and Shopify. In Klaviyo that’s the Analyst role. I don’t change anything in your account during the audit.
How long does it take?
+
You get the walkthrough within 3 days of giving me access.
Do you audit SMS too?
+
Yes, if you send SMS through Klaviyo. It’s checked in every area.
How is this different from a free audit?
+
Free audits usually end in a sales call. This one ends in a 308-point review, a recording and a fix plan you keep, whether or not you hire me.
What if I already have an agency?
+
The audit still works. You get an outside view, and you can hand the fix plan to whoever runs your email.
Do I have to fix everything myself?
+
No. The plan is written so your team can follow it. Or I fix it as part of the Revenue Foundation, and the audit fee comes off if you start within 14 days.
What if I’m not on Klaviyo?
+
This audit is built for Klaviyo. If you’re on another platform, book a call and I’ll tell you honestly whether it’s worth doing.
The recording, the ranked leak list and the fix plan. The fix plan is yours, whether or not we work together.
30-min call · Leak Audit walkthrough in 3 days · read-only access
Questions first?
Book a call
Not ready yet? Get a free breakdown.
A short video of the biggest leak I can see from the outside. No access needed.