Results from real Klaviyo accounts
Four accounts, with the period and the caveats next to every number.
$20M+ generated in email sales
01
Nr
Naked Root · Home & garden, US
Campaign revenue up 755% in a year. The summer drop ran with no discount.
+755%
Campaign revenue, year over year.
+247%
Flow revenue, year over year.
$27,851
From one summer gift drop, across six emails, no discount.
Aug 2024 to Jul 2025 · source: Klaviyo
02
Pp
Purra Performance · Socks
Email went from 8% to 25% of store revenue in 8 months.
24.9%
Email’s share of store revenue, up from 8%.
+89%
Email-attributed revenue, to $67.9K.
+186%
Flow revenue.
Jan 1 to Aug 31, 2025 · source: Klaviyo
03
Fp
FIT Protection · Seasonal, auto accessories
Peak season, carried by flows: $14.50 per recipient against a $2.06 median.
$152K
From the welcome flow alone.
$14.50
Flow revenue per recipient in May 2025. Klaviyo benchmark median: $2.06.
43%
Email’s share of store sales.
Mar 1 to May 31, 2025 · source: Klaviyo
04
Pc
Planificador Creativo · Digital planners
No sending domain, no flows, no campaigns. Sixty days later, email was 43% of sales.
43%
Email’s share of store revenue, up from 14%.
€17.7K
Email-attributed revenue, up from €1.75K.
85K
Recipients reached, up from about 3,000.
Jul 1 to Aug 31, 2024 · source: Klaviyo
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